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Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

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Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship Description

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The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.

Too often, the sales process is all about fear.

Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.

Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both


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